Our Senior Cloud Solutions Architect Matteo Gabrielli wrote a brief blog of Continent 8’s LATAM marketing and services.
The Latin American (LATAM) iGaming and online sports betting market is growing rapidly, presenting both opportunities and unique technical challenges. As operators and suppliers expand into this market, they face critical decisions about infrastructure, compliance, and scalability. At Continent 8 Technologies, we guide customers through this complex landscape, leveraging our deep expertise in AWS (Amazon Web Services) solutions, on-premises infrastructure, networking, cybersecurity, and iGaming-specific technologies.
Understanding LATAM’s unique infrastructure landscape
One of the key characteristics of iGaming operations in the LATAM market is the approach many customers take to infrastructure deployment. While regulations vary across the region, many operators choose to serve the entire LATAM market from a single AWS location, such as US East (Virginia), US West (Oregon), or South America (São Paulo).
This centralized model, chosen by some of our customers, offers advantages in terms of operational simplicity and cost-effectiveness. However, it also requires careful planning to ensure performance, compliance, and scalability across diverse geographic and regulatory landscapes.
The Continent 8 advantage: global reach, local expertise
With over 25 years in the iGaming industry and a network spanning more than 100 locations across four continents, Continent 8 brings a unique blend of global reach and local knowledge to the table. Our presence in 30 US states, multiple Canadian provinces, and key locations across LATAM, Europe, and Asia allows us to offer comprehensive compliant solutions.
What sets us apart is our ability to be a single source provider for all regulated locations. Our team has a deep understanding of AWS architectures, on-premises infrastructure, networking intricacies, cybersecurity best practices, and hosting requirements specific to the iGaming industry. This expertise translates into consistent, high-quality implementations across your entire infrastructure stack.
Tailored solutions: beyond the one-size-fits-all approach
In the fast-changing iGaming and online sports betting landscape, generic solutions often fall short. That’s why we approach each customer engagement with a fresh perspective, considering not just current needs but future growth trajectories.
Our solutions include:
Continent 8 Cloud
Our cloud offering is purpose-built for iGaming, ensuring regulatory compliance while providing the flexibility and scalability needed in dynamic markets. It’s an ideal choice for operators looking for a fully managed, iGaming-specific solution.
Hybrid Architectures
Often, the best solution involves a strategic combination of Continent 8 and AWS resources, optimized for performance, compliance, and cost-effectiveness. This approach allows you to leverage the strengths of both platforms.
AWS-centric Solutions
For those preferring an AWS-focused approach, we design and implement solutions that take full advantage of AWS capabilities, complemented by our industry-specific expertise.
Our goal is not to push one platform over another, but to architect the solution that best fits your unique needs and growth plans.
Strategic architecture: future-proofing your infrastructure
One of the most common pitfalls we see in global expansions is the tendency to replicate entire deployments across different jurisdictions. While this approach might seem straightforward, it often leads to high costs, maintenance challenges, and scalability issues down the line.
Instead, we advocate for a more strategic approach:
Modular design with regulatory awareness
We break down your infrastructure into modular components, creating systems that can be easily replicated or scaled independently. Crucially, this design considers which components are subject to regulation and which are not, allowing for more efficient expansion into new markets without unnecessary duplication or compliance risks.
Centralized management, local compliance
We design solutions that centralize core components while ensuring local regulatory compliance. This strikes the right balance between operational efficiency and legal requirements.
Anticipating change
The iGaming regulatory landscape is constantly evolving. Our architectures are designed with flexibility in mind, allowing you to adapt quickly to new requirements or market opportunities.
Comprehensive support: your partner at every step
At Continent 8, we offer more than just infrastructure. Our team provides comprehensive support throughout your journey:
- Well-architected reviews: We conduct thorough assessments of your existing or planned architecture, ensuring it aligns with AWS best practices and iGaming industry standards.
- Professional services: Our ProServ team is available to help accelerate your projects, providing expertise in areas such as migration, optimization, and custom solution development.
- Managed services: For ongoing support, our managed services team can handle day-to-day operations, allowing you to focus on your core business while we ensure your infrastructure runs smoothly and securely.
- Regulatory affairs team: Our dedicated internal regulatory affairs team constantly monitors the evolving regulatory landscape across all our operating regions. Their insights feed directly into our solution designs and ongoing support, ensuring that our customers are always ahead of regulatory changes.
- Dedicated account team: Each client is assigned a dedicated account team that understands your unique needs and serves as your primary point of contact for all services and support.
- 24/7 support engineering: Our follow-the-sun Support Engineering teams provide round-the-clock assistance, ensuring that you have expert help available whenever you need it, regardless of your time zone.
Performance at scale: the LATAM challenge
Operating across the LATAM region presents unique performance challenges. Latency, data sovereignty, and varying regulatory requirements all come into play. Our approach combines strategic use of the Continent 8 purpose-built network, AWS services, custom content delivery solutions, and optimized network routing to ensure a seamless user experience across the region.
Compliance without compromise
Navigating the regulatory landscape in LATAM requires a nuanced understanding of both regional and country-specific requirements. Our “Regul8 Guardrails” solution embeds compliance checks directly into your cloud infrastructure, ensuring that you maintain regulatory alignment even as you rapidly scale and expand.
Our regulatory affairs team’s proactive approach means you are not just compliant today, but well-positioned for the regulatory landscape of tomorrow. They work closely with our solution architects and account teams to ensure that compliance considerations are built into every aspect of your infrastructure.
Continuous optimization: the long game
The most critical aspect of our approach is the focus on long-term optimization. The infrastructure decisions you make today will have profound implications for your operational efficiency and competitiveness in the years to come.
Our team continuously monitors your systems, identifying opportunities for cost savings, performance enhancements, and architectural improvements. We have helped clients achieve significant cost reductions through strategic workload placement, rightsizing of resources, and implementation of scalable solutions tailored to the unique traffic patterns of iGaming applications.
Conclusion: your strategic Partner in LATAM and beyond
As you plan your entry or expansion in the flourishing LATAM iGaming market, remember that the right infrastructure strategy can be a powerful competitive advantage. At Continent 8, we bring a unique combination of iGaming industry knowledge, AWS expertise, on-premises infrastructure experience, networking proficiency, and cybersecurity best practices to every engagement.
We are not just here to provide technology – we are here to be your strategic partner in navigating the complexities of global expansion. From initial architecture design to ongoing optimization and support, our team is committed to your long-term success in LATAM and beyond.
Ready to craft a future-proof strategy for your iGaming operations? Let’s start a conversation about how we can align cutting-edge technology with your business objectives. Contact our team of experts at sales@continent8.com, and let’s build the foundation for your success in the dynamic LATAM market.
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