Leading iGaming hosting and infrastructure provider pushes on with first-to-market strategy, providing operators with access to its suite of solutions ahead of the regulated market opening next year
North Carolina has become the latest state launch for award-winning global managed hosting, connectivity, cloud and security provider, Continent 8 Technologies. This comes ahead of North Carolina opening its doors to legal online sports betting for the first time in early 2024.
Back in June, Governor Roy Cooper signed House Bill 347 into law, permitting up to 12 sportsbook operators to offer online and mobile betting to players in the state in addition to the three land-based tribal sportsbooks permitted under existing law.
The market looks set to be significant, with North Carolina residents expected to wager $6.8bn by year two bringing in around $100m for the state by year five.
Continent 8 has taken an aggressive first-to-market approach across North America and is already live in 27 states and counting. This is to make sure that its customers can go live from day one having had time to ensure their infrastructure is up and running, and is fully compliant.
Operators in North Carolina will be able to access Continent 8’s full suite of solutions. Furthermore, they have access to two dedicated sites within the state, ensuring resilient and reliable services to customers.
Justin Cosnett, Chief Product Officer at Continent 8 Technologies, said: “We have been aggressive with our first-to-market approach in the US because it’s vital that operators can access the infrastructure solutions they need ahead of markets opening so that they are good to go from day one. What’s more, where possible we have invested in multiple sites in each state, such as North Carolina, enabling customers to utilize our backup and disaster recovery services.
Nick Nally, Chief Revenue Officer at Continent 8 Technologies, added: “Our regulatory knowledge and experience are unrivalled, and this is key to deploying our first-to-market approach in the US. This was certainly the case in North Carolina where we have been able to keep pace with legislative progress at all times.
“North Carolina will be a significant online sports betting market and is one that we know our customers have set their sights on. We can now offer our suite of iGaming hosting, connectivity, cloud and security solutions to these operators who can be confident they are fully compliant with the requirements set by the regulator.”
Continent 8’s first-to-market approach, unrivalled regulatory experience and cutting-edge suite of solutions have seen it emerge as the go-to infrastructure provider of choice for around 85% of operators on the EGR US Power Rankings for 2023.
